I did a neat long-tail SEO thing. In just one week, I got WanderJest to appear on the first page of Google results for searches related to live comedy.

I don't have a way to scale it yet, but it's fun seeing the experiment work.

A short thread about how I did it.

Currently, most Google results for "comedy near [city]" are terrible. They're links to ticket vendors that have a small subset of shows or they show results that aren't comedy. I want my site, WanderJest, to outcompete those sites.

I generated pages that match niche search terms and added them to my sitemap.xml.

Now, if a user searches "standup near easthampton, MA," I have a page dedicated to that exact question.

And I'm not doing anything clever or sketchy in generating the page. I follow live comedy in Western Mass, and I hand-curated these results. This is the most complete list available of upcoming comedy shows in the area.

The shortcut is that I'm only generating pages for a small subset of cities. The pages all have identical show listings because all the upcoming shows are in Northampton, MA, so I generated pages for every city within 30 miles of Northampton.

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It also works for terms like "standup near me" if you live in Western Massachusetts.

No effect yet on SEO performance, but I'm interested to see how this changes as I add more content and live comedy grows post-COVID.

Shoutout to @thenuka_k who taught me about long-tail SEO and gave me a lot of the ideas I'm trying in this experiment.

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